Profit from Autoresponders and Shopping Cart Integration

Posted by: claynekeegan on February 2, 2012 Under: Email Marketing |

How important to your Internet marketing are autoresponders and shopping cart intergration? Let me inform you that by not having one on your website you are missing out on huge money You may not want to hear it but fact is that you may be the one responsible for the complete failure of your online web marketing site. After the customer has hit the buy button on your site, you should right away tell them that the purchase has been made and thank them for the same.

This can be accomplished with a simple autoresponder e-mail almost faster than you can blink your eyes. However, that’s not the end of your message or at least it shouldn’t be. You have a golden opportunity to reach out to your customers and whisper in their ear about any specials you are running and other items you have in your store. A very effective way to capitalize on the “thank you” message you send out is to mention related accessory items to the product they just purchased.

Consider a hypothetical situation where your customer purchased a brand name pair of shoes, then you can try to sell them a matching handbag made by the same designer. Mentioning a discount off the accessories is a sure shot way to tempt your customer. Listen up! Whatever you do don’t include this offer on their e-mail sales receipt. Ensure that each of your customers have a distinctly memorable moment with their purchase. You need to ensure that they feel like they are getting utmost importance on your on line shop and only they matter. The message prepared for your autoresponder and shopping cart integration should be extremely unique and you should give it enough time. To be blunt, this requires someone who is a professional writer so don’t try it if you are not good. Make sure this particular writer is experienced in writing warm and fuzzy messages. While it is an extra cost, it is also a onetime payout.

Your ROI of the expense will be returned to you every time one of your customers responds to your follow up autoresponder message. Take utmost care not to kill the golden goose that laid the golden egg for you. In effect don’t overuse your autoresponder to bombard your customers with deal after deal. Remember, you want them to feel warm and fuzzy about you. You want to make the customers feel that you perceive them in a special way. You can exhaust your welcome if you are not careful. Two or three messages would facilitate you in keeping your name in front of them and a wonderful deal would be good reason to send a fourth or fifth message.

E-mails written using the right words will work wonders for your bottom line. Simply put, it will lead to the formation of long term relationships with each of your customers. With only a tad bit of e-mail customization, the worthiness of your autoresponder and shopping cart integration will become evident whenever you see your bottom line.