Side-Stepping Poor Linking Disasters
If you want your website to rank in the engines, link building will be critical in your SEO efforts. But youll want to be careful and avoid getting them from just any neighborhood. Link building, if done the wrong way, will always result in spending more time and more money. The best approach to building links is ethically and correctly. While the short cuts look appealing, it wont be worth it if Google bans your site. In the last couple of years, the approaches for link building has changed. The fact remains that its not as easy as it used to before. Google and other search engines are coming down hard on those who try to game the system. Of course lots of black hat marketers still use techniques such as link/comment spamming and other methods. White hat backlinking takes time to do right, and thats why some marketers can find themselves with mistakes in their campaigns.
One nasty kind of mistake that you wont notice immediately is putting your link on a page that wont be spidered. Heres an example, you can have a backlink that by all accounts looks just fine everything looks perfect. But the search engine spiders will never recognize it, so you wont get any backlink credit for it. Do you understand? This happens a lot with link exchange deals whereby youll put up the other sites link but they dont reciprocate on their end. Google is unable to index a page that has dynamic code on it, or the robots.txt file contains instructions telling the spider not to crawl it. This is why its necessary to keep checking from time to time if the web pages where your links are placed are being crawled by the spiders. Building backlinks will eat-up your time. Thats why you should be sure you know whats going on at all times. Making the same mistakes over again in your linking will make it very tough to fix later on.
Another mistake that is made by the webmasters is that they dont use ALT text in their image links. You can use keywords in ALT text for image linking, so its important to do that. You can make your linking more effective by incorporating these suggestions into your linking efforts. Now you know about them, so be sure to remember how to avoid them.
Comments are closed.